For those of us with a multi-step skincare routine, an effective serum is arguably one of the most important products in the lineup. Serums are great for mature skin, but also for anti-aging. Serums have a tightening effect on the skin, help with uneven skin tone and dark spots, and many may boost collagen production. 

If a dewy, glowing complexion is high on your list of priorities, scroll down for seven serums Team Poosh swears by.

“This clean face serum is luxury in a bottle. It is oil-based (my skin loves oils), and it smells incredible. Holi Oil has the best of the best ingredients to minimize fine lines, increase elasticity, and create a glowy complexion. It’s also formulated in France and created with European standards. The price tag scared me at first, but then I realized it was truly worth it. I use it at night, and the next morning, my skin is plump and dewy.” — Jess Delaney, Brand Partnerships & PR

“This new milky serum has made its way to the top of my skincare shelf. This brand is known for its unconventional superfood ingredients, making the product’s resulting glow feel natural from within. This multi-benefit serum evened out my skin tone and hydrated my face. I apply it every morning to lock in my skincare and prep my skin for cosmetic products.” — Alexa Gutierrez, Content Coordinator

“I use Dr. Lara’s serum in the morning and Matcha Mcentea serum at night. They leave my face glowing and feeling moisturized. I am currently using the Dime Beauty lineup for facial wash, toner, hyper glow, and hyaluronic acid serum.” — Madeleine Hooper, Brand Manager

“Aside from this being such a luxe, nutrient-packed, ayurvedic serum that makes my skin truly glow, it is THE best-smelling skincare product I’ve ever used—hands down. This has been a repeat purchase for me, since the first time I used it a few years ago.” — Lindsay Posocco, Marketing Manager

“I am not mentally capable of doing a multi-step skincare routine, so the few products I use need to work really, really well. This plant-based serum, fortified with naturally fermented ingredients, is a staple for me because it covers three very important bases—acne, aging, and dark spots. 

“Basically, it boosts collagen production and cell turnover, and it also helps activate the skin’s natural healing process. It does all that while treating my skin like it’s baby (do people still say this?)” — Allie Flinn, Wellness Editor

“I have extremely sensitive skin, and I also run all my beauty products through the Yuka App (a hot lead I got from Kourt) to make sure the skincare products I use on a daily basis don’t contain harmful ingredients. 

“This serum checks all the boxes for me. It calms my hypersensitive skin, gives a little glow but isn’t shiny, and has zero smell, which is key for anyone adverse to fragrance. I do love natural perfumes and have been using Joya’s No. 1 Composition for over a decade, but I don’t love when skincare products compete with my fragrance. This serum is really neutral, so it’s a great layer with other lotions and oils.”— Shannon Nash, Content Director

“My first introduction to Topicals was their famous Faded Serum, and I haven’t looked back since. I have some discoloration and scarring on my cheeks, and pretty much everything I’ve tried either did nothing or was way too harsh on my skin. I love that I can use this daily and actually see it do its job. Of course, I have to mention the smell from the glutathione, which makes the serum a little sulfar-y. It fades (no pun intended) fairly quickly, and hey—if it works, it works!”— Erika Harwood, Managing Editor

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